You may consider having an online presence as 'Useful'. But what purpose does it serve. Ask yourself these questions before putting your business online:

• What is the website saying about our company. Is it saying what we want it to say?
• To whom do you want to address on your site?
• Does the site branding properly reflect the company branding and culture?
• Are people getting what they need from our site?

When you can fully understand the answers to the questions above, it naturally follows that the next question is:

• Who is best equipped to do this work for us?

In general your answer should be a web development company and specifically a company who can work with your business to take it online and profit from your online presence. There are many companies that can provide you with a website, however there are very few who have the skills, resources and experience to continue to leverage value from the web.

If you buy your website from an advertising agency, will they have the skills to design and update your online database? If you buy your site from an IT company, will they be properly able to market it?

You should carefully consider your choice of design company, in fact we recommend that you buy the service and not the product. Again that's where we come in. Our strap line is:

Consider us your online partner

Ultimately, when putting your business online, that is what you should be considering, an online partner.